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BEMER

The lead magnet

Services

  • Campaigns
  • Data Analytics
  • Online Marketing
What you will learn in this case: Medical technology manufacturer BEMER wants to attract customers like a magnet - with the help of an online campaign. The goal: leads, leads, leads and even more leads. However, coming from a classic direct marketing background, BEMER has not yet fully tapped into its digital potential. Digital potential? That's our keyword!

The challenge

In the new world of marketing

Bio-Electro-Magnetic-Energy-Regulation, or BEMER for short, helps people and animals: the medical manufacturer’s products stimulate blood circulation with the help of electromagnetic waves.

The challenge: BEMER’s marketing must not only be digitalized, but also centralized in order to generate new leads as efficiently as possible.

Goal

Leads, Leads, Leads

The aim of the campaign was clearly to noticeably increase marketing-qualified leads via new digital channels. And increase brand awareness at the same time? All the better! Because BEMER can also become synonymous with electromagnetic wave therapy in the digital space.

Order

Old recipe for success, new leads

“What do we need? Centralized, digital marketing, more support for our partners in direct sales – and new leads. Leads whose data we can easily evaluate and prepare in an understandable way. The pandemic is currently making it very difficult for our people in direct sales to acquire potential customers. They also don’t know exactly how they can make the most of the opportunities offered by digital marketing and contribute to a consistent perception of the BEMER brand. Help us to help our partners! With easy-to-understand and highly effective digital measures.”

Solution

Central, digital, phenomenal

First, we developed a marketing strategy with a well thought-out mix of awareness and performance. On this basis, two campaigns on the topics of human and horse were implemented, each with an SEO- and conversion-optimized landing page and a comprehensive tracking concept. The detailed and comprehensible evaluation of the onsite campaign performance rounded off BEMER’s successful entry into digital marketing.

Success

Brand with appeal

The result of these measures: effective support for direct sales! BEMER was able to generate new leads for 30,000 consultants and automatically distribute them to the contact persons in the market of the respective interested parties. In addition, the BEMER brand was interpreted for digital platforms for the first time with the help of strong, digital branding. This had the positive side effect of significantly increasing brand awareness in the online sector – and also strengthening direct sales in this way, beyond all previously defined expectations.

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