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Colliers International Germany GmbH

Mission: Conversion

Services

  • Content Management System
  • Corporate Design
  • Corporate Website
  • Customer Experience
  • Data analytics
  • Online Marketing
What you will learn in this case: Reform without a break. Redesign without masking. Relaunch without loss of ranking. The Colliers case shows how efficient planning becomes effective performance.

The challenge

Reform

Colliers is a big player in the German real estate industry – so it’s no wonder that the Colliers website had an excellent search engine ranking and strong lead conversion even before the relaunch. However, this is precisely the major challenge for the visual relaunch of the homepage. After all, when a website is relaunched, the risk of a (temporary) loss of ranking and therefore sales is usually very high. This is exactly what we are here to prevent.

Goal

Redesign

Colliers’ new corporate design is to be adapted for the company’s digital presence. The aim was not only to use the respective design elements visually and functionally, but also to maintain the recognition value of the Colliers brand and visually integrate the layout of the website into the brand image of the overall group. At the same time, a relaunch without a drop in SEO, ranking and conversion was desired.

Order

Renaissance

Newer, fresher, more modern – and still recognizably Colliers: these are the main wishes for the real estate giant’s new website. In addition, all the important features and workflows of the popular site are to be retained, as well as its outstanding performance.

Solution

Relaunch

If you fail to plan, you plan to fail. To maintain performance, great importance was therefore attached to perfectly orchestrated interaction between all the trades involved right from the start. Online marketing always kept an eye on the ranking, while design and development continuously coordinated technical, creative and informational requirements.

Success

Reaction

Now you’re probably a little curious. Have we managed to maintain ranking, conversion and performance? The truth is: not quite. Because … the relaunch actually increased visibility even further! Contrary to expectations, the upward trend continued seamlessly. And the best thing about it? The new design also impresses customers, stakeholders and employees alike.

Write your own success story

Are you planning a new project? Let's get it started! Arrange a non-binding first time consultation now.

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Matthias Bierich, Geschäftsführer bei schalk&friends, der in einem weißen Hemd und Jeans locker auf einem Stuhl sitzt und im die Kamera lächelt.

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