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AI Marketing Webinar

ChatGPT and the like have long since reached marketing. We show the huge potential between hype and tangible benefits. How AI can be used strategically and operationally in marketing and what this means for the planning, implementation and control of marketing activities. Will the AI-driven co-pilots even take the wheel completely in the foreseeable future? We explain, provide important insights and a visionary outlook.

To the recording
Person, die Code auf einem Laptop eingibt, auf dessen Bildschirm eine dunkel gestaltete Programmieroberfläche angezeigt wird.

Take the deep dive. In the webinar you will learn:

  • how AI is redefining the topic of “data”
  • why briefings become prompts
  • how AI generates relevant content – in real time!
  • how user-centricity is being rethought
  • what skills marketing managers need
  • what the future distribution of roles could look like